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SEO is a technique and strategy that improves a website's ranking and visibility in search engines by optimizing website content, structure, and other factors. By optimizing a website, you can attract more targeted traffic, increase brand awareness, and improve business revenue. SEO is crucial to a website's success. As more and more people use search engines to find information, products, and services, a website's search engine ranking directly impacts its traffic and exposure. Optimizing a website can improve its search engine ranking, increase organic traffic, and improve user conversion rates. SEO involves many aspects, including keyword optimization, content quality, website structure, internal links, external links, page load speed, and mobile friendliness. These factors collectively affect a website's search engine ranking and user experience. Keyword research is the process of identifying potential customer search behavior and keyword needs. Keyword research can be conducted using keyword research tools (such as Google Keyword Planner, Semrush, Ahrefs, etc.), analyzing competitors, and conducting user surveys. Optimizing website content is one of the important aspects of SEO. Optimizing website content includes creating high-quality content, using relevant keywords, optimizing title and description tags, optimizing images and multimedia content, and providing a clear page structure.